Adidas Originals

A set of three standalone videos created for Adidas Originals: Knock Out, Represent, and Get It On. Each piece explores a different facet of urban culture — from underground dance battles to streetwear identity and raw creative energy.

Shot and edited with a bold, rhythmic style, the videos mix live footage, graphic overlays, and dynamic editing to reflect the spirit of the brand. The direction focused on authenticity, subcultural aesthetics, and a strong sense of movement, aligning with Adidas Originals’ commitment to creative self-expression. Directed by Santiago Idelson, founder of Pattern.tv